One thing I know for sure is that I was born an entrepreneur. However, that hasn’t always meant that I had to literally own a business. I have always assumed great responsibility in every job that I’ve held. It was always extremely important to me that I was able to have a sense of ownership and independence. In that freedom, my needs as an entrepreneur were met. When I was shoved from a job that I loved – I decided it was time to do this entrepreneur thing for real. I had just a few months of expenses in the bank and failure was not an option.
Bootstrapping a Business Lead to a Book
The beginning of this journey was one of the hardest things I have ever endured to date. I wasn’t working for shoe money, but was the primary income earner in my family. I was bootstrapping my business and there were times I had no idea where my house payment was coming from.
Bootstrapping a business is really scary! My first attempt at being a real entrepreneur failed. Despite shutting myself off from the world like a mad scientist and working 18 hours a day, 7 days a week. It failed for two reasons, the first one is because I didn’t know anything about marketing. The second reason it failed was because I didn’t have a plan – I was working hard every day but wasn’t accomplishing anything.
Bootstrapping a Business is the School of Hard Knocks
Starting a business from nothing is certainly tough! What’s even tougher is having a front row seat to so many other entrepreneurs making the very same mistakes I did. So many people are just so hard-headed! Why do so many choose the hardest path?
I wrote Yanking Bootstraps to share with the entrepreneur everything I didn’t know in the beginning in hopes that it will save you some pain. I also want to tell you it’s okay to be afraid. It’s even necessary.
The book was purposely designed as a quick-read – literally it takes 3 hours! (97 pages) I wanted the reader to be able to read the book on the weekend and then use something from it that Monday.
The book is full of useable strategies that will save you a ton of money!
If you would like a sample of my book fill out the form below and I will send it to you.