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Are you ready to become an entrepreneur? Are you ready to take the leap? There are so many people out there that have dreams of becoming an entrepreneur and having a business that they can call their own and be proud of – but they are afraid. This fear is very normal – it’s a very scary thing. Actually, I wish I had a dollar for every circle I have paced around my house. I want to tell you that fear is actually necessary and can be a great motivator. However there are some things you should have in place before you take that leap to become an entrepreneur.
“Fear is a great motivator.”
1. Research – My first business failed because I didn’t do the appropriate research. Figure out WHO you are selling to, make sure that what you are going to do is demand. You will need enough demand to sustain you because if you don’t make enough sales you won’t be in business for very long.
2. Clarity – I write a lot of content about clarity and for very good reason – it’s a very crucial piece to the puzzle. Be very clear about WHO it is you are marketing to and what that means to your ideal client. What role are you playing in obstacles your prospects face – what value do you add, how will you help them? Be very clear about what it is you’re doing, who you are selling to and what your strategy is going to be.
3. The Plan – You must have a marketing plan! You should wake up every day with a purpose in mind and know what you’re doing. If you don’t have a plan you will spend a lot of time on the hamster wheel – this time is wasted and delays profitability. You must put a dollar sign on your time and make sure that every day you are working toward a goal and a plan that involves securing the profitability of your business endeavor. Working hard won’t save you – you have to work smart.
4. Accept Hardship – Go wholeheartedly into your endeavor to become an entrepreneur but you must know upfront that starting/running your own business is very very hard. Failure is imminent and necessary – expect it. You will learn your best lessons from failure. The key is not accepting defeat. The person that can put their feet on the floor the next morning with passion after being beat up the day before is capable of greatness!
It’s not for everyone that’s for sure. To find out if it’s for you – you must be willing to give it all. To become an entrepreneur you have to be willing to do what it takes. Are you a person willing to work a 14-hour day if it takes that? I did that everyday for a year in the beginning – and there were times that wasn’t enough. Are you willing to learn what you need to know? I’m not talking about dwelling on the surface but dig deep? You will need to learn about strategic marketing and how to leverage the Internet just for starters. There are a million other things – once you commit to owning a business you will need to be an eternal student. Knowledge is indeed power – and for an entrepreneur it means profitability.
It’s my pleasure to write content for you that gives you marketing ideas, tells you how to get clients, and teaches you how to grow your business. Check out my book Yanking Bootstraps – Bootstrap Your Business to Success on Amazon. Follow me on Twitter and connect with me on Facebook to learn more about how you can grow your business and get more clients.