Niche Marketing Impacts Time

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Last week we talked about the 8-second attention span and I got lots of great feedback on that post. Now, this week I want to talk in more detail about niche marketing and why it’s so crucial in our busy and over-connected world. However, in this post I’m going to take a little bit of […]

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Pick a Niche – Please

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One of the biggest mistakes I made when I started out as a new entrepreneur was thinking that I would succeed as long as I had something to sell to everybody. If I could sell to everyone I couldn’t fail right? Wrong! That strategy will actually slow the progression of your business – which consequently […]

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Confucius says, “He who chases two rabbits, captures none.”

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Starting an entrepreneurial endeavor is not for the weak-hearted. It takes someone that is tough, dedicated, committed, resilient…I can go on and on. Selling your product or service is no piece of cake either. Especially in the new economy. So many people are struggling. Why? They are using old ways of selling their product in […]

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Pick a Niche to Get Clients Fast – The 80/20 Rule

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One of the biggest mistakes I see entrepreneurs make is trying to sell everything to everyone. I understand how this mistake can be made, you think that if you have lots of different products you multiply your chance of closing a deal. You couldn’t be more wrong. When you are starting or running a business […]

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