Marketing in 8 Seconds or Less

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marketingMarketing isn’t an option – it’s unfortunate that many think of it that way. It’s also unfortunate that the entrepreneurs that do see it as an option, may not get the full potential out of their business with that mindset. One of the reasons marketing doesn’t get the attention it deserves is because it’s hard work. It’s especially hard these days, have you noticed that the entire landscape of business has completely changed?

Complacency is Dead

At least once a week I’ll hear someone refer to the bad economy, still, even after all this time. I find it amazing that people still believe and blame the concept of a bad economy for their current struggles. It’s sort of like my blaming ice cream for making me fat.

Here’s a newsflash, the economy isn’t bad – it has changed. It isn’t changing back. You must learn to do business in this climate. One of the things the recession left behind was a magnifying glass. All the people that were running their businesses badly and perhaps were way too complacent – got a rude awakening and perhaps a pink slip. There isn’t a place for complacency in the new economy.

Which reminds me of one of my favorite quotes. “The arrogance of success is to think that what we did yesterday is good enough for tomorrow.”  - William Pollard  Tweet this!

The Birth of the 8-Second Attention Span

Something major took place after the recession – the deluging of information. It’s slung at us left and right constantly. To add insult to injury we’re so connected digitally that we’ve lost a little of our human touch. We’ve lost the ability to pay any real attention. So here we are in the digital age and it has changed everything. It has changed the way we think, the way we receive information, and the way we do business.

In the digital age, marketing is no longer about grabbing attention, it’s about holding it. Tweet this!

The word on the street is we now have an attention span of 8 seconds – the same as a goldfish. So if you’re struggling to reach your market and get new customers this could very well be the cause. Especially if given all the changes that have taken place, you’re still doing business the same old way.

Marketing in 8 Seconds

To be successful in the 8-second attention span business environment you have to hyper focus on a specific target market. It’s time to close in on a niche market because generic marketing to the masses won’t cut it. You have to be very targeted and specific if you’re going to cut through the noise. Everything you do has to be designed to talk straight to that market.

To be successful marketing in today’s world you have to speak in your target market’s language, not yours. Tweet this!

Say this with me, “It’s not about me, it’s about them.” Say it until you believe it.

The 80/20 Rule

The Pareto principle  known as the 80-20 rule states that 80% of outcomes can be attributed to 20% of the causes. Tweet this!

This can also be translated to 20% of your customers generate 80% of your sales. So what if you really focused hard on that 20%? What if you totally transformed your business so that it rolls out the red carpet for them? So many people believe that when they do this – they’ll leave something on the table, that they’ll lose business. Nothing could be more further from the truth. You’ll gain more. You’ll get business easier. You’ll have the opportunity to be an expert – to stand out.

How will you market your business in the 8-second attention span world?


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Confucius says, “He who chases two rabbits, captures none.”

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Confucius says, Starting an entrepreneurial endeavor is not for the weak-hearted. It takes someone that is tough, dedicated, committed, resilient…I can go on and on.

Selling your product or service is no piece of cake either. Especially in the new economy.

So many people are struggling. Why? They are using old ways of selling their product in a new economy. What’s more, they are trying to sell it to everyone.

Marketing is tough, perhaps that is why most entrepreneurs choose not to even do it. Which is why they never reach their Nirvana.

However, if you close in on a target, own it, master it. You have a great chance for tremendous success.

Today in the new economy, consumers have messages thrown at them from all sides. Your messages are falling on deaf/numb ears. What makes YOU stand out? How do you identify with your target market on a personal level?

According to research from MarketingSherpa, 82% of business people find it most useful when content is specific to their industry. So perhaps choosing an industry and becoming an expert is good move for you?

What about your products/services? Are you trying to sell too many? How much success has that brought you? How hard is it for you from a marketing perspective?

Many times when I ask someone why they aren’t marketing. Their response is “it’s just too hard.”

Are you chasing two rabbits? Perhaps more? How often do you catch one? Want to increase those odds? Just chase one. Confucius thought it was a smart idea, perhaps he was right?

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