Niche Marketing Impacts Time

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Last week we talked about the 8-second attention span and I got lots of great feedback on that post. Now, this week I want to talk in more detail about niche marketing and why it’s so crucial in our busy and over-connected world. However, in this post I’m going to take a little bit of […]

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Marketing Clarity – 3 Seconds to Impress

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To Get Clients You Need Marketing Clarity One One-thousand, two one-thousand, three one-thousand, that is how long you have to get someone’s attention once they come to your website. If you don’t get it within those 3 seconds they’re gone. If you check your Google Analytics and see that you have a very high bounce […]

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Fire Your Bad Clients! If You Want Your Business to Grow.

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We’ve all done it. You take on clients that you KNOW are a bad fit for you. Entrepreneurs who bootstrap their businesses tend to fall in this trap disguised as a sale the most. Taking on a bad client can be crushing to your business. As a matter of fact I dedicated an entire chapter […]

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Build the Ark (Build the List)

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If there is one piece of advice I will give an up and coming entrepreneur – it’s this …. Start the Damn List. We are not getting what we need from our businesses and I can go on and on about why that is but one primary reason is ……. the reach is not big […]

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Pick a Niche to Get Clients Fast – The 80/20 Rule

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One of the biggest mistakes I see entrepreneurs make is trying to sell everything to everyone. I understand how this mistake can be made, you think that if you have lots of different products you multiply your chance of closing a deal. You couldn’t be more wrong. When you are starting or running a business […]

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