How do you use your website? Years ago the world wide web sprung up and business owners started taking their stake in the online world. When you had your own piece of the Internet real estate it meant you had a real business, it was like a business card, only better and much more expensive.
It’s a little more complicated than that now. A website has become more than a credibility piece – it’s a major hub for business, in fact many businesses thrive solely with an online presence.
Entrepreneur Education – Spin Your Web
A spider builds it’s web near a light where bugs fly around – waiting for one to fly near. One little touch to the sticky web and the bug is trapped – the spider gets a meal.
I want you to think of your website as a spider web – a place for you to “trap” your prospect so to speak. Only your prospect won’t reach their demise, instead they’re going to be pulled into a web of information, solutions to their problems, and/or great things to purchase.
What I love about spiders is they understand their target. They know where they hang out and that’s where they build their web. They know what the downfalls or weaknesses of their target is- they leverage that information for survival.
What I don’t love about spiders is they wait. They wait for their target market to come to them, which is a little too passive for my liking. Instead of waiting for my target to just stumble upon me, I prefer to attract them to me, more purposefully.
Entrepreneur Education – Your Website is a Tool, Use It
Use your website as a spider web to attract your target market to you, what you want to capture however, is their email address. Email addresses are the new currency. Collect email addresses of people that are interested in connecting with you or learning more about what you sell. If you grow your list, you grow your sales, grow your sales, you grow your business. Your list is the key to growth. Yet so many businesses fail to capitalize on it.
When your target gets to your website do they immediately see what they need? Does your website speak their language or yours? Is there a place on your website right upfront for them to sign up for your list? How are you attracting them to sign up?
Entrepreneur Education – Attract Your Prey
It’s incredibly crucial that you choose an ideal client. You can’t market to everyone successfully. When you choose to market to everyone, your efforts have to be very generic. [pullquote]A niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. [/pullquote]
Generic marketing is like trying to have a conversation at a very loud party with someone that’s standing all the way on the other side of the room. They can’t hear you – there’s just too much noise.
When you know your target market, what their needs are, and what your role is in filling them – you’re empowered. You’re empowered with an incredible tool called niche marketing. Your room of people is much smaller which means you can be heard better. It also means you can stand out better. After all, this world is noisy. Very noisy! People have information slung at them left and right, how can you get through that? You use niche marketing as a filter.
When you choose a niche market you can build a website that speaks directly to your target. A website should never be about what you want to say. Instead, it should be about what your target market needs to hear.
People blame a sluggish economy for so much. Truth is, your hardship is a little more complicated than that. The way we communicate has significantly changed. If the way you do business has stayed the same – of course there’s struggle.
I challenge you to take a real look at your website. How is it serving your business? Is it just an over-priced brochure? It’s suppose to create leads for your business. Does it speak to your target market? How are you using it to grow your list?
What’s your plan of action?