Niche Marketing Impacts Time

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Last week we talked about the 8-second attention span and I got lots of great feedback on that post. Now, this week I want to talk in more detail about niche marketing and why it's so crucial in our busy and over-connected world. However, in this post I'm going to take a little bit of a different approach and talk about the big picture. What's the one thing that we can't seem to get enough of? Continue Reading

Marketing in 8 Seconds or Less

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Marketing isn't an option - it's unfortunate that many think of it that way. It's also unfortunate that the entrepreneurs that do see it as an option, may not get the full potential out of their business with that mindset. One of the reasons marketing doesn't get the attention it deserves is because it's hard work. It's especially hard these days, have you noticed that the entire landscape of Continue Reading

Growing a Business

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One of the most common questions I get asked is How Can I Grow My Business? So many people may think that it's tough to start a business and I'm here to tell you I agree. But you know what's harder than that? The step that comes after - growing. Growing a business is really tough! It's easier to start the climb. You have no where to go but up! It's sort of like a relationship that's brand new, Continue Reading

Action Not Perfection

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My husband, whom I love to the moon and back, is parking impaired. He's always in search of the perfect parking spot. I want to add that this annoys me completely, and with every lap around the shopping center parking lot I'm holding my breath. I'll be saying things like, "I could already be checking out by now." That's usually followed up with, "You need some exercise anyway." This past Continue Reading

How Social Signals Impact SEO

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SEO or Search Engine Optimization impacts just about everyone's business whether you want to acknowledge it or not. If you have a piece of real estate on the Internet hopefully you intend for potential customers to visit you there. Social media has changed the face of business. It has made very large brands accessible to anyone (for better or worse). Get ticked off at Verizon because your Continue Reading


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